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Case studies

Explore our case studies to see how Brandcrush is used by brands and businesses around the world.

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Partner highlight

Dinnerly x Ocean Spray: Introducing Craisins to food-loving consumers via recipe integration 

In this unique On the Menu activation, Dinnerly's expert chefs showcased Craisins through a range of delicious recipes, driving product awareness and encouraging trial by foodie couples and families across Australia

From manual management to digital solution

Blooms The Chemist now provides its suppliers with a digital solution for booking and managing media campaigns across 100+ locations and multiple online spaces, proudly powered by Brandcrush. Before this partnership, Blooms handled more than 500 monthly marketing opportunities with 400+ suppliers offline and at a store-by-store level, involving countless hours spent staring at Excel and combing convoluted email threads. Since partnering with Brandcrush, Blooms has said farewell to manual outreach, management, and measurement and hello to digital self-service. Suppliers can now book high-engagement activations to reach consumers in-store. Plus, Blooms' handles all workflow requirements and reporting processes through the digital space, creating invaluable convenience for their partners. And the upside is substantial. Blooms' suppliers can easily manage various campaigns across the platform, enabling streamlined and scalable omnichannel engagement, which brings significant benefits. The modern consumer makes 23% more repeat shopping trips within the first six months of an omnichannel experience. Blooms' brands now have complete visibility to view availability and media rates, seamlessly build scalable omnichannel campaigns, view and accept custom proposals and monitor the progress and performance of their campaigns. Think your business could benefit from digitisation? Get in touch with the Brandcrush team today to learn more.

D2C Box Inserts

Atkins engage 85,000 Americans in their homes

For over 30 years, Atkins has been challenging weight management misconceptions through advocacy, education and delicious low-carb snacks and meals. What started in the 1980s with Dr Robert Atkins identifying that eating right, not less, improved his patients' well-being has become gospel for many health professionals today. Creating a cultural shift is never easy. But in joining Brandcrush, it became a whole lot simpler for Atkins. The platform allowed Atkins to connect and collaborate with like-minded businesses, like premium healthy meal kit delivery provider Green Chef. Atkins' objective was to drive sales conversion at Walmart. Partnering with Green Chef, they distributed Walmart discount vouchers for Atkins' products to over 85,000 health-conscious Americans — reaching a hyper-targeted audience and partnering with the leading healthy meal kit delivery company in the US.   

D2C Box Sampling

SunRice — baby, that's a winner

Starting with a single rice mill in the Riverina region of New South Wales, SunRice has been a staple in Australian family pantries since 1950. Since then, a lot has changed — SunRice now has more than 2000 employees, supplies close to 50 countries, and is responsible for 30 different brands. One thing that has remained is their desire to break new ground. With the launch of SunRice's Baby Rice Cereal, the company had to find a way to reach a new target audience, generate consumer feedback and drive engagement and revenue. Using the Brandcrush platform, SunRice collaborated with an activation partner to build a campaign suited to their intentions. They connected with BaoBag, a D2C supplier of fun and functional baby bundles filled with goodies to take the edge of parenting and keep the kids entertained. The companies launched a campaign that benefitted both parties: BaoBag included samples of SunRice's Baby Rice Cereal in their packages, reaching 30,000 mums, dads and bubs across Australia for a cost-per-reach of only $0.50. Through the activation, SunRice reached its target audience via a trusted source, and trust is the primary priority in the baby food industry. Plus, BaoBag surprised their consumers with a free sample, and who doesn't like gifts? But don't take my word for it. The results speak for themselves. 35% of respondents had never heard of SunRice's Baby Rice Cereal before receiving the sample. After trialling the product, 10% purchased more, 30% claimed they would buy more in the future, and over 40% are considering purchasing. The activation was a huge success. Parents were elated to find a trustworthy product to help introduce their baby to solids, and most importantly, kids couldn't get enough of the cereal — they were all over it like white on rice!

Brand highlight

Contextual sampling helps Bull's Eye get cut-through in saturated BBQ sauce category

"To ensure a meaningful trial, Bull’s-Eye wanted consumers to experience authentic American BBQ flavour in a real BBQ environment."

Hugo Gates

Brand Manager, The Kraft Heinz Company

A 'better for you' energy drink

Lion, one of Australia’s leading beverage brands, was all set to launch their new Dare Sparkling Cold Brew Coffee. Sparkling cold brew coffee is trending across the US, with many consumers reaching for it as a “better for you” energy drink. Lion was confident the product would prove popular here in Australia, too. But first, they wanted to trial the product in Queensland to gather valuable consumer feedback to inform their go-to-market strategy. Brandcrush was tasked with sampling Dare Sparkling in Queensland. The campaign sought to target University students and, more broadly, people in the 18-34 age bracket, which is the key consumer identified by Lion’s prior research. Through the activations, the brand hoped to promote the new product while also gaining an insight into customers’ feedback by encouraging them to complete a feedback form online. Through Brandcrush, an in-store “pop up” activation was booked featuring chilled, branded assets at Culture Kings Brisbane & Culture Kings Pacific Fair. Two co-working locations in Brisbane were also booked to provide an afternoon pick-me-up for busy office workers. Unfortunately, when the activation occurred, COVID-19 was impacting Australians. The activation was scheduled for the first weekend of social distancing in, arguably, Australia's "ground zero" (Gold Coast). This had a sizeable impact on the activation, leading to decreased foot traffic in-store and low engagement. The lower consumer reach meant less product being sampled which caused an oversupply of stock at the activation locations. It quickly became apparent that we could only move half the expected stock through our activation. We had to quickly pivot to re-deploy the remaining stock — keeping it chilled — within the existing budget. This was done in a race against time before further behavioural shifts and consumer restrictions were brought in by the Government in response to the pandemic. Thanks to our existing network and newly created partnerships, we managed to deliver 10,000 units into apartments in residential towers, through rideshare vehicles and worthy community initiatives and charities. The result was truly a win/win/win for the brand, Activation Partners and consumers, generating great content and feedback for Dare Sparkling Cold Brew Coffee, and delighting consumers with delicious products to trial.

D2C Box Inserts

Atkins engage 85,000 Americans in their homes

For over 30 years, Atkins has been challenging weight management misconceptions through advocacy, education and delicious low-carb snacks and meals. What started in the 1980s with Dr Robert Atkins identifying that eating right, not less, improved his patients' well-being has become gospel for many health professionals today. Creating a cultural shift is never easy. But in joining Brandcrush, it became a whole lot simpler for Atkins. The platform allowed Atkins to connect and collaborate with like-minded businesses, like premium healthy meal kit delivery provider Green Chef. Atkins' objective was to drive sales conversion at Walmart. Partnering with Green Chef, they distributed Walmart discount vouchers for Atkins' products to over 85,000 health-conscious Americans — reaching a hyper-targeted audience and partnering with the leading healthy meal kit delivery company in the US.   

D2C Box Sampling

SunRice — baby, that's a winner

Starting with a single rice mill in the Riverina region of New South Wales, SunRice has been a staple in Australian family pantries since 1950. Since then, a lot has changed — SunRice now has more than 2000 employees, supplies close to 50 countries, and is responsible for 30 different brands. One thing that has remained is their desire to break new ground. With the launch of SunRice's Baby Rice Cereal, the company had to find a way to reach a new target audience, generate consumer feedback and drive engagement and revenue. Using the Brandcrush platform, SunRice collaborated with an activation partner to build a campaign suited to their intentions. They connected with BaoBag, a D2C supplier of fun and functional baby bundles filled with goodies to take the edge of parenting and keep the kids entertained. The companies launched a campaign that benefitted both parties: BaoBag included samples of SunRice's Baby Rice Cereal in their packages, reaching 30,000 mums, dads and bubs across Australia for a cost-per-reach of only $0.50. Through the activation, SunRice reached its target audience via a trusted source, and trust is the primary priority in the baby food industry. Plus, BaoBag surprised their consumers with a free sample, and who doesn't like gifts? But don't take my word for it. The results speak for themselves. 35% of respondents had never heard of SunRice's Baby Rice Cereal before receiving the sample. After trialling the product, 10% purchased more, 30% claimed they would buy more in the future, and over 40% are considering purchasing. The activation was a huge success. Parents were elated to find a trustworthy product to help introduce their baby to solids, and most importantly, kids couldn't get enough of the cereal — they were all over it like white on rice!

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